Ads That Go Hard

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15. Hahn Premium Light, 2004

adsthatgohard.substack.com

15. Hahn Premium Light, 2004

A different type of good.

Mar 30, 2023
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15. Hahn Premium Light, 2004

adsthatgohard.substack.com

A fascinating time capsule of what a beer company thought it would take to convince Australian men to drink low alcohol beer in 2004.

Real alphas don’t care what their mates think of them. They do whatever they feel like and - in the process - upset their supermodel girlfriend, get bath water all over the floor and emasculate the entire continent of Europe.

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15. Hahn Premium Light, 2004

adsthatgohard.substack.com
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