12. Snickers, One for two (2018)

A web banner that goes hard

When people who don’t work in advertising talk about advertising, the conversation tends to go straight to TV ads.

But advertising people make all sorts of other stuff, too. Here is a list:

Social media: TV ads, but they are in the shape of your phone.

Posters: similar again, but nothing moves or makes a noise.

Radio: just the noise part.

Digital: like a poster but on internet.

Activations: still not sure what this means.

In the spirit of media-agnosticism, I thought it would be nice to share a non-TV ad.

This one, for Snickers, takes the form of the (normally very boring) web banner.